Event description

Join us for the MACUMA March 2018 Meeting on Monday, March 12, at the Greenbelt Marriott in Greenbelt, Maryland. The meeting is a great educational and networking opportunity, and includes a coffee reception, two sessions, and lunch.

Register by Wednesday, March 7, to save!


10:00 am — Registration
10:30 am — Coffee Reception
10:45 am — Session I: Explore Retail Strategies for 2018
Speaker: Cindy Draper, Velocity Solutions
In this session, Cindy J. Draper, Retail DDA Strategist from Velocity Solutions, will discuss deposit strategies, overdraft trends and how to attract the “next” member. You’ll hear why the checking account is a key component to the relationship, marketing strategies for deposit growth, and why it’s important to track any deposits leaving your credit union starting today. Review overdraft trends and learn why being clear, concise, consistent, and compliant in this area is so important. Investigate strategies to attract 18-38 year old consumers to come to you for their next car loan, mortgage or CD.
11:45 am — Break
Noon — Lunch
12:45 pm — Session II: The Evolution Of Distribution
Speaker: Callahan & Associates
Technology is changing the way members want to interact with credit unions—in branches, online, and over the phone. But just offering a variety of channels isn’t a competitive advantage, it’s just table stakes. To really stand apart, smart credit unions today are focused on the entire member experience, from the front line to the back office; from the branch to your mobile app.

Register Early to Save!

By March 7, 4:00 pm
Member: $65
Nonmember: $80
After March 7, 4:00 pm
Member: $75
Nonmember: $90