Event description

Notice: This event has been rescheduled for Wednesday, January 23.

Due to inclement weather, we were unable to hold this event on January 14 as planned. After working with the Marriott, we have been able to reschedule the event in full for Wednesday, January 23. The complete schedule appears below.

If you are able to make the new date, there is no need to re-register. We have you on the list. If you are not able to make the new date, please email operations@macuma.org. You may transfer your registration to a future meeting, or you may transfer your registration to another individual in your organization.

If you did not register for this event, but would now like to attend, we have re-opened registration.

Please register here.

Schedule-at-a-Glance

Time Session
10:30 am–11:30 am Elevating Marketing to the Strategic Level
Speaker: Sarah Cooke, Principal, Cooke Consulting Solutions

Too often, marketing is regarded as the “pretty poster” people, when in reality, its entire existence serves to build your credit union. Modern marketing covers everything from branding and advertising to member experience to cross-selling products. What is more strategic than that? We’ll discuss:
• Raising the importance of marketing within credit unions.
• Budgeting appropriately to invest in marketing.
• Modern strategies and tactics, from data-driven targeting to content marketing.
11:30 am–11:45 am Break
11:45 am–12:45 pm Lunch
1:00 pm–2:00 pm Importance of Campaign Delivery
Speaker: Kenna Smith, Vice President, Advisors Plus Performance Excellence
Credit unions often do not make campaign delivery a priority, which can take away many opportunities to stay fresh and in front of members both from a promotional and educational perspective. In this session, we will explore how banks are utilizing campaign delivery as well as the differences between credit unions that engage in campaigns versus those that do not.

Lunch & Learn Registration Fees

Early Rate
(By January 9, 2019)
Regular Rate
(After January 9, 2019)
Member $65 $85

This meeting is open to MACUMA members only. Join MACUMA today to register for this an future meetings.